How Facebook® Advertising Works
Facebook's advertising works on the principle of Pay-Per-Click (PPC). This means that you pay a pre-determined amount every time someone clicks on your ad. Google has a similar service, but it's more expensive and less effective because you can not target your demographic as effectively.
Because Facebook already has the information you need to identify your clients, they let you target the people your ads runs to. You can choose the city, sex, age, and interests of the people that see your ad.
That means the only people seeing it fit your highly specific guidelines, so there's no wasted money advertising to people that wouldn't want your services.
This means you only get highly qualified prospects and no tire kickers.
This lets you bring in top quality leads with the least out-of-pocket cost.
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How Your Business Can Benefit From Advertising on Facebook®
How Your Facebook® Advertising Campaign Starts
How Facebook® Advertising Works
The Next Step
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Facebook® is a registered trademark. There is no connection between my local services and Facebook®. While I provide Facebook® marketing services for local business, Facebook does not endorse my service or any other local marketing programs. ®